Contents: Deep Dive – Sales and Marketing Innovation 2019

Cover

Sales and Marketing Innovation 2019

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Introduction

Welcome from the Editor

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Measuring and celebrating making a difference

Aurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to more impactful outcomes for clients and patients

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Finding the right value proposition

Rosanne Campbell and Andrew Thomas from Syneos Health on why it’s vitally important that pharma companies start thinking about the value of their product early in development

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The pharma world at your fingertips
The pharma world at your fingertips

Daily News from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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New technologies creating new markets

Sarah Rickwood looks at why the next frontier for pharma innovation may not be a pharmaceutical at all, and how this will affect launch

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Exceptional leadership for an exceptional industry

Professor Brian D Smith dives into findings from his research to see what makes a good pharma leader

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Comms from the ground up

Havas Health & You’s David Hunt tells Paul Tunnah how agencies can navigate growth challenges and help pharma connect with patients

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Humanising healthcare through technology

Roberto Ascione on how his computer science background led to the formation of Healthware and continues to power its expansion.

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Forthcoming issues of Deep Dive

Sign up to receive complimentary editions of the magazine direct to your inbox, including the forthcoming Digital Health issue

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Deep Dive – contact us

How to get in touch with the magazine’s editorial, commercial and design teams

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