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Sales and Marketing Innovation 2019
Welcome from the Editor
Aurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to more impactful outcomes for clients and patients
Rosanne Campbell and Andrew Thomas from Syneos Health on why it’s vitally important that pharma companies start thinking about the value of their product early in development
Daily News from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry
Sarah Rickwood looks at why the next frontier for pharma innovation may not be a pharmaceutical at all, and how this will affect launch
Professor Brian D Smith dives into findings from his research to see what makes a good pharma leader
Havas Health & You’s David Hunt tells Paul Tunnah how agencies can navigate growth challenges and help pharma connect with patients
Roberto Ascione on how his computer science background led to the formation of Healthware and continues to power its expansion.
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