ZS Associates is transforming global healthcare by driving toward a connected ecosystem. We leverage the power of data, science, and technology to make more intelligent healthcare decisions and deliver innovative solutions to improve health outcomes for all. We serve all top 50 pharmaceutical companies and 21 of the top 25 medical technology firms, accomplishing great things at every turn.
Creating real-world impact with our patient-centric solutions
ZS provides patient-centric solutions to 48 of the top 50 pharma companies. Here are a few examples of our impact:
ZS provides an analytically driven understanding of patient behaviour to help your organisation become more patient-centric and reduce disparities in care:
Health equity: We take a multifaceted approach to tackling health equity, leveraging our research capabilities, healthcare expertise, and problem-solving approaches to uncover fresh insights and incubate innovation at the leading edge of the fight against health inequities. We drive change by embedding health equity across our work, from strategy and insights to execution and operations. We support our clients in maximising their own impact and driving meaningful change progress in the populations they serve while also partnering directly with organisations across healthcare, such as the Healthcare Leadership Council, to understand and drive meaningful and measurable progress.
Insights and research: Precise insights into patient decision-making and behaviours provide the baseline for improving patient engagement. We offer a broad range of collaborative market research, data analysis, behavioural and health decision science research, social listening, patient barrier analysis, and more.
Patient strategy: The right message at the right time to the right audience is the key to successful communications. We assess your value proposition, map the patient journey, segment your market, and craft your messaging to help you interact with patients in a meaningful way.
Patient support and programme measurement: We can help you plan your investments, promotions, and channel mix, and measure the impact through tracking studies, closed-loop measurement approach to DTC impact measurement, marketing mix models, KPI tracking and benchmarking, and predictive modelling.
Sharon Suchotliff and Hensley Evans wanted to capture their years of experience working directly with biopharma companies and patients to share how critical it is to put the patient at the centre of the healthcare ecosystem. The result is a book that offers a provocative perspective of not only why patient centricity is important, but how companies can change their mindsets and practices to achieve it.
Experts across ZS contributed to the book’s chapters, including Michael Thomas, Fiona Taylor, Albert Whangbo, Lisa Bance, Nikita Reznik, Emily Mandell, Torsten Bernewitz, Mary Ann Godwin, Victoria Summers, Tanya Shepley, Sophie Kondor, and Greg Fry.
ZS is a management consulting and technology firm focused on transforming global healthcare and beyond. We leverage our leading-edge analytics, plus the power of data, science, and products to help our clients make more intelligent decisions, deliver innovative solutions, and improve outcomes for all.
We leverage our deep industry expertise, leading-edge analytics, technology, and strategy to create actionable solutions for your most complex challenges. Our solutions include: