Deep Dive: Patients & Partnerships

If there’s one silver lining from COVID-19, it’s that the pandemic has brought the need for patient-centric transformation into sharp relief – and it’s likely the industry will come out the other end with a better understanding of this than ever before.

As this issue’s title suggests, patient centricity is about more than just talking points and marketing strategies – it requires companies to truly listen to, engage with and partner with the people they serve, and in putting this month’s Deep Dive together it’s been great to see that so many pharma firms are now taking this to heart.

Not only that, but we are seeing patient insights being considered at every stage of a product’s lifecycle, from product design to clinical trials and even post-marketing patient services. In this issue you can read expert viewpoints from across the industry on how pharma can optimise its patient engagement at all these stages.

The next step is to figure out how we can make these changes stick over the next few years – but after listening to this month’s interviewees I think it’s fair to say that pharma has never been in a better position to do just that.

I hope you’re all staying safe in these unpredictable times!

George

George Underwood editor, Deep Dive

For the best page-viewing experience, make sure you have your browser at full-screen size. Use the left/right arrow buttons to scroll through the pages or click on the menu icon bottom centre to navigate. You can also share the articles on social media by clicking the icon bottom left at the base of the main navigation or at the end of each article.

Next issue: R&D in 2021
Plus:
• Digital transformation in clinical trials
• Raising awareness of rare diseases
• How specialised commissioning is evolving

 

Catch up on recent issues:

Digital Health Innovation – October 2020
Communications – September 2020
The Future of Oncology – July 2020
Market Access: Breaking Barriers – May 2020

Video
Share

Your name

Your e-mail

Name receiver

E-mail address receiver

Your message

Send

Share

E-mail

Facebook

Twitter

LinkedIn

Contact

Send