Contents: Patients and Partnerships 2020

DD-Intro
Introduction

Welcome from the Editor

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Finding agility in unprecedented times
Finding agility in unprecedented times

Nicole Farmer, general manager, UK & Ireland at Sanofi Genzyme, tells us how the company aimed for agile adaptation during COVID, and how these lessons are driving patient centricity going forward

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No going back for clinical trials after COVID
‘No going back’ for clinical trials after COVID

Trial sites have adapted swiftly to the restrictions of COVID-19. The next step is ensuring the industry does not regress to old ways of working once the pandemic is over

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True patient-focused research through decentralised and hybrid trials
True patient-focused research through decentralised and hybrid trials

How can pharma improve the patient-centricity of its trials during COVID-19 and beyond? Experts from across the sector give their thoughts on the key approaches and technologies that are driving patient engagement forward

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The pharma world at your fingertips
The pharma world at your fingertips

Daily News from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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How patient insights are changing trial solutions
How patient insights are changing trial solutions

Patients have been asking for patient-centric trial solutions for years – the industry just hasn’t been listening. Medidata’s Anthony Costello tells us what insights pharma has been missing out on and how they can be harnessed to build better solutions

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Boosting the impact of patient services
Boosting the impact of patient services

New research from Accenture has revealed that adoption of patient support services hasn’t improved since 2015 despite increasing pharma investment. Jennifer Spada tells us how companies can boost awareness of their programmes to improve outcomes

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3 practical steps for improving patient support
3 practical steps for improving patient support

Research Partnership’s Emilie Braund and Harrison Gaiger dig down into the top insights pharma companies can harness to make their patient support programmes as powerful as possible

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Enabling new models of care pursuing pharmas partnership potential
Enabling new models of care: pursuing pharma’s partnership potential

There is a huge, ongoing shift in how health and wellness is approached in the UK, and the changes will have important implications for NHS-industry partnerships

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A collaborative approach to greater diversity in clinical trials
A collaborative approach to greater diversity in clinical trials

Despite new policies, trial data has remained largely based on healthier Caucasian subjects. Evidera’s Rhonda Henry explores ways to change this

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Podcast

Listen to discussions of key industry trends with leading pharma figures

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Patient journeys in the era of COVID-19
Patient journeys in the era of COVID-19

OPEN Health’s Richard Jones and Sumira Riaz assess the pandemic’s implications for understanding patients’ experiences and how the pharma industry can support them

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Patient partnerships: putting relevance into relationships
Patient partnerships: putting relevance into relationships

Emma Sutcliffe explains how to build partnerships that are not defined by the volume of the interactions but instead by the value that each interaction brings to all stakeholders

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COVID-19 Delivering a pandemic of change to digital medical education
COVID-19 – Delivering a pandemic of change to digital medical education

Medscape’s Adrian Duncan explores findings from an FDA trial looking at the impact of digital medical education on antibiotic prescribing

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How pharma needs to change for the era of digital health
How pharma needs to change for the era of digital health

Experts from Healthware Group explore how companies can rebuild their approach to digital from the ground up for the benefit of patients

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DD Contact
Deep Dive – contact us

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