Contents: Deep Dive – Patient Engagement

Cover

Digital Health 2019

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Introduction

Welcome from the Editor

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Patient-partnered drug discovery: vision or reality?

Paul Tunnah talks to Anthony Yanni, global head, patient centricity, Astellas US, about why partnering with patients is the cornerstone for change throughout the drug development lifecycle

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True pharma-patient co-creation

A recent MS patient group forum hosted by Merck KGaA demonstrates the power of true co-creation with patients

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The pharma world at your fingertips
The pharma world at your fingertips

Daily News from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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Learning from online patient support groups

Online patient communities are now a staple of the healthcare landscape, giving the sector greater opportunities to understand and tackle unmet need

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Boosting trial recruitment through patient engagement

The industry still struggles with trial recruitment. Clare Grace and Olivia Hunt from Syneos Health tell us where the biggest opportunities lie

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Designing digital solutions that drive adoption

Securing adoption for digital patient solutions might sound simple, but it requires careful work during the design and development process

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Shaping the patient-centric evolution of HTA

Patient engagement is one of the most important drivers for improving healthcare delivery but approaches by European health technology assessment (HTA) bodies vary

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Podcast

Listen to discussions of key industry trends with leading pharma figures

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Preparing for the digital journey

We sat down with Sandoz’s head of digital Andre Heeg to discuss where digital pharma is heading and how companies can make sure they always keep the patient in mind during this transformation

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Digital therapeutics grow up

Digital therapeutics have been hailed as a game-changer for pharma and patients, but are they keeping up with the hype?

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Engaging the empowered patient

Success requires addressing behaviour from the individual’s perspective, as well as a socio-cultural and environmental context, says Kantar’s Andy Stankus

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‘Generation R’ and the next decade of patient engagement

Relationship recrudescence; inertia, cynicism and complacency must not prevail, says Nexgen Healthcare Communications’ Emma Sutcliffe

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Forthcoming issues of Deep Dive

Sign up to receive complimentary editions of the magazine direct to your inbox, including the forthcoming R&D Disruption issue

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Deep Dive – contact us

How to get in touch with the magazine’s editorial, commercial and design teams

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