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Deep Dive: Future Pharma 2018 (May 2018)
Welcome from the Editor
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Jez Moulding and Julian Tompkins from Ashfield on the benefits to pharma of a multichannel approach to marketing, backed by advanced analytics.
Chris Molloy, CEO of the Medicines Discovery Catapult sees beyond the blockbusters.
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Anthill: working to ‘raise the game’ in pharma digital communications.
Karen Taylor of Deloitte outlines her evidence-backed predictions.
Axel Schumacher of Shivom on why blockchain is indispensable in building a global healthcare ecosystem.
Katrine Bach, CEO of Anthill, on a new initiative to help pharma play its part in a rapidly-changing healthcare environment.
Dr Ali Hansford of the ABPI on virtual reality and ground-breaking science.
Timm Pauli and Rob Williams of PharmaLex on the evolving regulatory environment.
Linda Banks considers some of the ways that nanotechnology is advancing medicine.
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