How big pharma and startups can learn from each other
Almirall’s Francesca Wuttke on embedding a digital mindset across the company and encouraging collaboration with startups through the ‘Digital Garden’ project
Richard Staines looks at the progress already made in using AI to develop new medicines, and how it could change the fortunes of a beleaguered pharma industry
Paul Tunnah sat down with IBM Watson Health’s director of global life sciences, Christina Busmalis, to discuss how AI is developing in unexpected and exciting ways
Performance marketing disciplines including SEO should underpin every element of a marketing strategy, but are almost non-existent in the industry today