To illustrate how GenAI can support decision-making, De Carvalho describes the process of protocol design. Rather than dedicate hours of precious time to scrutinising each protocol that touches the same therapeutic area, she explains that GenAI can perform the same task, quickly extracting and summarising the relevant information.
De Carvalho continues: “Another good example of its potential is its capacity to fill in for missing data, allowing researchers to work with more complete and reliable information for downstream analysis and modelling. Knowing how challenging it is for programs to gain complete data, this has the potential to really impact approval processes.”
Silvia De Carvalho, a seasoned professional with nearly two decades of experience in healthcare marketing, currently serves as the driving force behind AXON’s Clinical Studies Practice. Formerly the senior vice president of activation strategy at Klick Health, she brings a wealth of expertise in digital communication and engagement to her role at AXON.
De Carvalho’s career path began at Sanofi, where she collaborated with clinical development teams to optimise protocols and assess product viability in the diabetes landscape. This early experience instilled in her a profound understanding of aligning clinical development with the genuine needs of patients. Now, as a key leader at AXON, De Carvalho is passionately navigating the Clinical Studies Practice through a dynamic phase of accelerated growth and innovation.
AXON is a global healthcare communications agency that ignites change in healthcare. Through the power of life-changing communications, we contribute to medical advances that improve lives. At the core of every scientific innovation and advancement, there is a simple and compelling story to be told. We know how to tell that story, how to use the right tools to reach the right audiences at the right time, to provoke meaningful change.
We specialise in advising clients on medical affairs, clinical studies, real-world evidence, marketing, advocacy, and communications, all underpinned by insights and creative strategy. AXON has an international reach, with offices in Copenhagen, London, New York, and Toronto, and a worldwide affiliate network. Established in 2002, we have a deep heritage and expertise in healthcare strategy and communication, and we continue to learn and grow in the fast-changing healthcare sphere. AXON is proudly an AVENIR GLOBAL company.