Deep Dive: Digital Health 2023

Dear reader,

As we reflect on the year gone by, it’s hard to overlook the remarkable strides and paradigm shifts seen in the dynamic field of digital health. The rapid influx and evolution of tools, systems, and services have certainly kept us all on our toes as we seek to separate the benefits from the buzzwords, and focus on the innovations that will bring meaningful value to patients.

It’s safe to say that AI has dominated headlines over the past 12 months. So, it is only fitting that, for our final issue of the year, Deep Dive has called upon experts from across the industry to discuss how the technology is helping to shape the future of pharma.

We begin with the 2023 edition of the Frontiers Health conference in Rome, Italy, where the Deep Dive team caught up with industry experts and healthcare stakeholders to learn more about the trends and challenges being seen in the space, plus our own Nicole Raleigh runs us through the key talking points from the inaugural Digital Medicine & DTx Global Policy Summit.

Meanwhile, AXON’s Silvia De Carvalho details how generative AI is ushering in a new era of expedited, data-driven clinical research, experts from Research Partnership discuss how artificial intelligence could impact future decision-making, and guest contributor Fairtility explores the transformative potential of AI in the fertility space.

Of course, AI is not the only hot topic in digital health at the moment. Elsewhere in this issue, Lumanity experts discuss how to unlock key opinion leaders in the digital landscape, M3’s Maxim Polyakov talks us through the need to evolve HCP communications, Viseven explores how to use content experience platforms in 2024, and managing director of PurpleLeaf Strategy, Daniel Kohlstaedt, details the value of simplicity in brand planning.

Finally, I extend my heartfelt gratitude for your continued readership. Your engagement fuels our commitment to delivering thought-provoking content that mirrors the pulse of healthcare evolution.

Until next year,

Eloise

Eloise McLennan – editor, Deep Dive