Digital Health 2023

Beyond boundaries: Navigating the digital frontier in healthcare

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Top 5 takeaways from Frontiers Health 2023

Frontiers Health 2023 spotlighted some of the most innovative and influential trends shaping healthcare today. Over three days, discussions spanned a variety of important topics, from AI to venture capital. Here, we present 5 key trends from this year’s event

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Inside the first Digital Medicine & DTx Global Policy Summit

In early November, the inaugural Digital Medicine & DTx Global Policy Summit, part of Frontiers Health 2023, brought together experts, policymakers, to discuss best practices for DTx and digital medicine. Nicole Raleigh reports

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The pharma world at your fingertips

Daily and weekly email newsletters from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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Precision in practice: GenAI in clinical trials

With the buzz around generative AI growing at a rate of knots, it is no surprise that one of the most promising areas for the technology is in clinical trials, as AXON’s clinical studies lead, Silvia De Carvalho explains

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Unlocking key opinion leaders in the digital landscape

In healthcare communications, a holistic approach integrating the expertise of traditional KOLs with the digital fluency of DOLs is essential. Lumanity discusses how to identify the most appropriate opinion leaders for each communications initiative

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How to use content experience platforms in 2024

Pharma companies are increasingly leveraging content strategy platforms to generate compelling, tailored content with minimal effort and cost. Viseven’s Nataliya Andreychuk examines how such platforms can help to enhance data-driven decision making

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How will artificial intelligence impact future decision-making?

AI’s advancement has begun to impact prescribing, particularly in addressing the growing challenge of antimicrobial resistance. To learn more Research Partnership surveyed its global payer network to find out more about healthcare in the age of AI

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How new technologies help keep brand planning simple

A brand plan should tell a story. However, today’s standard procedure for developing a plan adds unnecessary roadblocks to efficient and effective strategy development. Daniel Kohlstaedt, from PurpleLeaf Strategy discusses how to overcome these barriers to success

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The results are in: HCP communications need to evolve

To cut through the noise of today’s engagement landscape, hitting the right note first time is no longer optional, it is a necessity. Here, M3’s Maxim Polyakov examines survey results from EU5 HCPs to find out how communications needs are changing

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The pharmaphorum podcast

Download exclusive interviews and discussions with senior pharma and biotech executives

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When AI intersects with human life: Navigating ethical terrain

To maximise its benefits and mitigate its threats, we must create a framework for AI’s responsible development and application, particularly in areas like fertility where the technology intersects with human life, writes Fairtility’s Eran Eshed

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Around the world in pharma events

Keep up to date with important industry events taking place across the pharmaceutical industry with this interactive guide to upcoming conferences around the world

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Subscribe to future editions of Deep Dive

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