Frontiers Health 2023 spotlighted some of the most innovative and influential trends shaping healthcare today. Over three days, discussions spanned a variety of important topics, from AI to venture capital. Here, we present 5 key trends from this year’s event
In healthcare communications, a holistic approach integrating the expertise of traditional KOLs with the digital fluency of DOLs is essential. Lumanity discusses how to identify the most appropriate opinion leaders for each communications initiative
AI’s advancement has begun to impact prescribing, particularly in addressing the growing challenge of antimicrobial resistance. To learn more Research Partnership surveyed its global payer network to find out more about healthcare in the age of AI
A brand plan should tell a story. However, today’s standard procedure for developing a plan adds unnecessary roadblocks to efficient and effective strategy development. Daniel Kohlstaedt, from PurpleLeaf Strategy discusses how to overcome these barriers to success
To cut through the noise of today’s engagement landscape, hitting the right note first time is no longer optional, it is a necessity. Here, M3’s Maxim Polyakov examines survey results from EU5 HCPs to find out how communications needs are changing
To maximise its benefits and mitigate its threats, we must create a framework for AI’s responsible development and application, particularly in areas like fertility where the technology intersects with human life, writes Fairtility’s Eran Eshed