Over the past two years, surging interest (and subsequent investment) has propelled us into a new era of healthcare. While the tide may be turning for investors looking to recover market stability after the unprecedented turbulence of 2021, the innovations emerging from the digital health sector look set to drive further transformation moving into 2023 and beyond.
The question now is, what does the future of digital health look like outside of the COVID-19 bubble?
One clear guiding light here is the commitment to patients. As digital technologies continue to transform what is possible to achieve in the healthcare industry, digital innovators are beginning to view their work through a public health lens as well. It’s easy to get caught up in the excitement of next-generation technologies. But if these tools fail to empower patients, champion usable, efficient, and secure patient data access, and provide broader digital health literacy, they are likely to fall behind competitors.
Realising the potential of digital health was the focus of this year’s Frontiers Health conference, hosted by Healthware International in Milan. In this issue of Deep Dive, we bring you the core highlights from the event, plus backstage interviews with digital health innovators.
Also, in this issue, Vinehealth discusses how patient support programmes can help drive behaviour change for oncology patients, Research Partnership explores the rise of healthcare influencers and how to engage with them effectively, and Viseven details the importance of adding modular content to your omnichannel communications toolkit.
Plus, ICON examines the cost-effectiveness of vaccines targeting infectious diseases, Syneos Health and VBI Vaccines explain how they delivered a new kind of partnership model, and we find out how and why AstraZeneca launched a truly patient-focused healthcare innovation hub.
For all this and more, read on.
See you in 2023!
Eloise McLennan – editor, Deep Dive
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Research & Development 2023
Catch up on recent issues:
Patients & Partnerships – October 2022
Communications & Commercialisation – September 2021
Oncology – June 2022
Market Access – May 2022