Digital Health 2022

Innovations driving the future of healthcare

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A history of medical imaging

From the unknowns of blurry radiation to a world of high-definition visuals, medical imaging has pulled back the curtain on the inner workings of the human body

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Frontiers Health 2022

In October, Healthware International gathered thought leaders and industry experts in Milan to discuss the future of digital health. Nicole Raleigh rounds up key highlights from the event

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The pharma world at your fingertips

Daily and weekly email newsletters from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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Unlocking the promise of patient support programmes in oncology

Cancer patients spend most of their time outside of the clinical setting, yet there is significant unmet need when it comes to helping these individuals manage their conditions at home, as Vinehealth co-founder and CEO Dr Rayna Patel discusses

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The rise of healthcare influencers and how to effectively engage with them

Influencer culture has well and truly taken over the internet, with numerous benefits on offer for pharmaceutical companies in the healthcare influencer space. Research Partnership examines how to engage this new generation of opinion leaders

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Company profile: Vinehealth

In this issues spotlight, Vinehealth details how it leverages a combination of patient-reported outcomes data and behavioural science to improve oncology care for patients and give HCPs and pharma companies the information they need to drive decision-making

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How AstraZeneca launched a truly people-focused healthcare innovation hub

AZ experts Martin Cowie, Stefan Vlachos, and Mia Ekdahl discuss the process of launching Health Works, a radically patient-focused innovation lab designed to improve healthcare experiences, support health system sustainability, and drive equitable access to quality care

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Video: Frontiers Health interviews

pharmaphorum editor-in-chief, Jonah Comstock, sits down with key delegates and opinion leaders to discuss highlights and learnings live from the floor of Frontiers Health 2022

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The pharmaphorum podcast

Download exclusive interviews and discussions with senior pharma and biotech executives

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Create, approve, deploy: supercharging communications with modular content

Engaging with today’s tech-driven consumers requires a dynamic and agile communications strategy. Viseven’s CEO, Nataliya Andreychuk, details how pharma companies can use modular content to maximise omnichannel marketing

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Case study: Syneos Health and VBI Vaccines

What does a true partnership look like in modern healthcare? In this case study, Syneos Health’s Lee Taurman and VBI Vaccines’ Jeff Baxter discuss the process and benefits of delivering a new kind of partnership model

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Measuring the cost-effectiveness of vaccines

For vaccines that target infectious diseases, as Pragya Khurana and Dr Richard Pitman of ICON explain, cost-effectiveness research can power evidence generation and decision-making that helps keep people safe.

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