Welcome to the latest edition of pharmaphorum’s Deep Dive magazine, which focuses on patient centricity – what it is and what getting it right means for both pharma and patients.
The phrase ‘patient centricity’ has been a buzzword for some time in the industry, but how many companies are merely paying it lip service? Are there firms that truly understand and have taken steps to reorganise their approach, internally and externally?
Though patient organisations and charities may feel pharma has a long way to go, this edition of Deep Dive features many examples where companies have listened and partnerships have resulted in improvements to patients’ lives – and pharma’s bottom line.
That is not to say that there aren’t many areas left for development. Read on for advice from the experts on how to define patient centricity, build trust and develop strong relationships that will ensure patients become partners, to the benefit of all stakeholders.
Linda Banks – Managing Editor, Deep Dive