Contents: Deep Dive Patient Centricity April 2018

Cover

Deep Dive: Patient centricity II (April 2018)

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Introduction

Welcome from the Editor

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INTERVIEW: David Mitchell, Patients For Affordable Drugs

David Mitchell, President of Patients for Affordable Medicines, speaks to Andrew McConaghie about drug pricing in the US.

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Patient engagement

OPINION: Patients as partners – are we there yet?

Alastair Kent, ambassador for Genetic Alliance UK, points the way forward with patient engagement.

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Five practical steps to patient centricity

Oliver Childs and Shai Blackwell of Anatomy Health offer guidance.

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health solutions and research

Pharma must live and breathe patient centricity

NexGen’s Richard Evans and Emma Sutcliffe champion the cause of patient centricity.

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The user experience in your clinical trials: it really matters

Duncan Arbour, Alex Brock and Marie Emms of Syneos Health explain why pharma needs to shift its mindset.

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Uncovering patient-centred insights

Linda Verplanck of Kantar Health says research must deliver information that transforms real-world outcomes.

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Putting a patient-centric initiative in motion

How the National Rheumatoid Arthritis Society is helping people manage their conditions better with interactive video.

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ANALYSIS: How real-world data is driving patient-centric brand strategies

Matt Arnold of DRG presents the benefits of deep assessment of real-world data.

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A guide for best practice in patient engagement

Caroline Benson, of the PM Society’s Patient Engagement Interest Group (PEIG) and Co-Founder of Cuttsy+Cuttsy, outlines the actions to take in this 10-step guide.

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More about pharmaphorum’s agency services.

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7 QUESTIONS: The art of truly patient-centric design

DataArt’s Ivan Pantykin on the evolution of an app for children with chronic conditions.

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Non-adherence: pharma’s final financial frontier

Tom Kottler of HealthPrize Technologies talks about avoidable annual losses in pharma and what actions to take to recover that revenue.

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caring for the carers

Caring for the carers

Scott Williams & Madeleine Starr talk about the Embracing Carers initiative that is supported by Merck.

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Santhera: pharma can deliver a patient-centric vision

Vanessa dos Reis Ferreira expands on how her company is focused on understanding patient needs.

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What is Health Creation?

Neil McGregor-Paterson provides the answer – and expands on why it is important.

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OPINION: Diagnostic tests: power to the people

Leigh Thomas of BBI Solutions thinks allowing the pubic to self-test will help them and health systems.

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Next edition – Deep Dive: Future Pharma II

More about the themes in the next issue and getting involved.

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Contacts

Contact the Deep Dive magazine team.

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