Contents: Communications and Commercialisation

Deep Dive Cover
Communications and Commercialisation

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Introduction
Introduction

Welcome from the Editor

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Catherine Owen
Interview: Catherine Owen, Bristol Myers Squibb

The pharma company’s senior vice president for major markets talks about the continued evolution of the industry’s approach to communications and commercialisation

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How are the european pharma
Benchmarking European pharma and biotech strategic communications?

Stakeholder expectations are high and, with all eyes on healthcare at the moment, it is essential for companies to go beyond generic commitments, says Lundquist’s Rosanna Campbell-Gray

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The pharma world at your fingertips
The pharma world at your fingertips

Daily and weekly email newsletters from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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Closing pharma’s communication gap with patients
Closing pharma’s communication gap with patients

Pharma has been talking about patient-centricity for years, but often that rhetoric hasn’t been accompanied by real change in product development, says Syneos Health’s Keri McDonough

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Leveraging a strong product launch to build a successful pharma brand
Building a successful pharma brand after a strong launch

So much effort goes into ensuring the successful launch of a new pharmaceutical product or indication, but it’s only once that has been achieved that the real work begins, says Align Strategy’s Christine Fletcher

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The post-pandemic evolution of pharma-doctor digital interactions
Post-COVID evolution of pharma-doctor digital interactions

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19

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Refining digital collaboration
Refining pharma’s digital collaborations with HCPs

Impetus Digital’s Natalie Yeadon on how COVID has accelerated digital health transformation and made effective virtual collaboration more important than ever

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It’s time to rethink the physician-pharma relationship
Rethinking traditional physician-pharma relationships

The industry needs to reimagine how to reach its base in a new, more holistic way, says WebMD’s Michael Brandreth

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The pharmaphorum podcast

Download exclusive interviews and discussions with senior pharma and biotech executives

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Navigating the patient maze – pharma’s evolving challenge
Navigating the patient maze – pharma’s evolving challenge

Pharma is embracing patient centricity in drug development. It’s hard to get right but the rewards can be huge on both sides, as ICON’s Chris O’Toole explains

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Translating EU presence to US market success
Translating EU presence to US market success

Replicate a drug’s EU market success in the US requires pharma to be fully aware of the ever-changing national and state requirements and regulations, says Two Labs’ Howard Miller

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A Life in a Day by The Method
Company Spotlight: The Method

An innovative learning and development company delivering a ground-breaking pharma programme designed to achieve tangible patient-centric results

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Future editions
Subscribe to future editions of Deep Dive

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Contact
Contact the Deep Dive team

How to get in touch with the editorial, commercial and design teams for pharmaphorum’s digital magazine

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