Communications and commercialisation

Redefining engagement activities in a digitally enriched world

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Inside the colourful history of pharma advertising

Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. We chart the unusual metamorphosis of pharma marketing, from patent pages to personalised apps

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Unlocking the potential of connected commercialisation solutions

IQVIA’s Elizabeth Murray, Steven Ferguson, Steve How, and Martin Fox explain the importance of understanding the market landscape and aligning commercial and engagement strategies with the needs of consumers

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The pharma world at your fingertips

Daily and weekly email newsletters from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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Achieving launch excellence in oncology

A successful launch in the oncology space is not guaranteed; it is strategically planned and earned. Envision’s Rachel Shemer, along with TwoLabs’ Kimberly Cash and Angus Bromley, examine key elements of a successful drug launch

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What physicians need from post-pandemic pharma comms

M3’s Maxim Polyakov and director of the Rheumatology Research Unit at Cambridge University, Dr Deepak Jadon examine how HCP engagement is evolving

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The pharmaphorum podcast

Download exclusive interviews and discussions with senior pharma and biotech executives

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The missing pieces of the digital therapeutics puzzle

Companies can only do so much to market digital therapeutics until certain information infrastructure is in place, says Kristin Milburn, managing director of Healthware Labs

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Gene therapies for prevalent diseases in Europe

While gene therapy may be making a resurgence, the path to commercialisation in Europe has not been a smooth one, says Research Partnership’s Tania Rodrigues

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Frontiers Health 2022

Frontiers Health returns for a two-day hybrid event, with super early bird passes now on sale

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Moving forward the evolution of digital maturity in pharma

Amid growing interest in digital models, pharma companies must adapt to the new rules of engagement if they want to prosper and evolve, says Viseven CEO Nataliya Andriychuk

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Next generation patient engagement and enriched insights

As person generated health data becomes more widely recognised, a new whitepaper from Evidation explores how patient insights impact clinical decision making

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Francis Namouk: inside the evolving art of scientific storytelling

Medical communications must adapt to bring the stories behind scientific messages to life, says Healthware MedComms’ Francis Namouk

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Cutting through the noise of health comms

To make an impact with busy HCP’s, marketing teams must harness the power of effective communication, as Healthware MedComms explores in a new advertising campaign

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Subscribe to future editions of Deep Dive

Sign-up to receive the next issue of pharmaphorum’s digital magazine for pharma direct to your inbox

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