Contents: Communications 2020

Introduction

Welcome from the Editor

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The right people and the right environment for innovative comms
The right people and the right environment for innovative comms

Mike Dixon, CEO of the Healthcare Communications Association, discusses the biggest challenges facing the sector during and after COVID, from digital innovation to talent and sustainability

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Virtual meetings: Where are we now and where are we going?
Virtual meetings: Where are we now and where are we going?

Pharma has been forced to hold its meetings virtually for most of the year now – but despite having plenty of time to perfect digital engagement, Impetus Digital’s Natalie Yeadon says the industry still has a lot to learn

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The pharma world at your fingertips
The pharma world at your fingertips

Daily News from pharmaphorum – insights and analysis on the big trends shaping healthcare and the pharmaceutical industry

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New survey reveals patients’ changing opinions of pharma
New survey reveals patients’ changing opinions of pharma

Exclusive research from WEGO Health has revealed patients’ changing attitudes towards the pharma industry and how they want to see companies improve

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Cutting through the noise for HCPs
Cutting through the noise for HCPs

Getting information to time-poor HCPs can be incredibly difficult. Ian Daley and Jonathan Macdonald from EPG Health tell us how pharma can take cues from companies like Amazon

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Responding to dynamic shifts in value communications
Responding to dynamic shifts in value communications

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharma

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Podcast

Listen to discussions of key industry trends with leading pharma figures

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Developing enhanced content in a digital era
Developing enhanced digital content to increase physician engagement

During COVID-19 publishers have had to adapt how they foster scientific exchange. Experts from ICON tell us how they have found success in using enhanced media fit for the digital age

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The tools and techniques making virtual patient simulations more realistic than ever
The tools and techniques making virtual patient simulations more realistic than ever

Patient simulations have been a key tool for educating physicians for decades – and now cutting-edge tech is helping them become more impactful than ever

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Forthcoming issues of Deep Dive

Sign up to receive complimentary editions of the magazine direct to your inbox, including the forthcoming Digital Health Innovation issue

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Deep Dive – contact us

How to get in touch with the magazine’s editorial, commercial and design teams

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